Benefits of using WordPress to create an ecommerce website
  • Introduction to WordPress & WooCommerce
  • Top Reasons to Select WordPress for eCommerce Websites
  • Conclusion
  • 1. Simplicity
  • 2. Community
  • 3. Updates
  • 4. Search Engine Optimisation (SEO)
  • 5. Pricing
  • 6. Payment Charges
  • 7. Plugins
  • 8. Themes
  • Ever since the pandemic, more and more people have been trying to set up their eCommerce stores. The primary reason is that the pandemic has forever changed consumer buying behavior. Although the removal of the mandatory lockdowns and stay-at-home orders, consumers prefer shopping online.

    Therefore, this is the best time to start an eCommerce store.

    The first thing that you must consider when setting up a store is the eCommerce website development platform. There are multiple options available such as Shopify, Magento, and WordPress. While WordPress is not an eCommerce platform, you can convert it into one using plugins such as WooCommerce.

    This article will list the top benefits of using WordPress for your eCommerce website. If you already have an eCommerce store, consider our tips on boosting sales on your WooCommerce store. Before listing the top benefits of using WordPress, let’s quickly get an overview of it.

    Introduction to WordPress & WooCommerce

    It is a free, open-source website creation platform or, in technical terms, a content management system. Today, it is undoubtedly the easiest and among the most powerful platforms to create stunning websites. It is designed with ease of use and flexibility in mind. Whether you are looking to create a personal blog, online business website, or a comprehensive eCommerce store, WordPress meets the needs of everyone.

    If you wish to set up an eCommerce store using WordPress, you need first to install WooCommerce. Like WordPress itself, it is entirely open-source, i.e., free to download and use. You can customize the store using plugins and tweaking the code to create a unique and compelling online store. There’s a WooCommerce smartphone app that allows you to manage your entire store using your phone.

    Benefits of using WordPress to create an ecommerce website

    Figure 1. WooCommerce Smartphone App (Source: WooCommerce)

    Benefits of using WordPress to create an ecommerce website

    Figure 2. Add Shipping Labels (Source: WooCommerce)

    Now that you know about WordPress and WooCommerce let’s review the benefits of using WordPress for your eCommerce website.

    Top Reasons to Select WordPress for eCommerce Websites

    1. Simplicity

    Individuals and businesses (big or small) prefer WordPress because of its simplicity, i.e., ease of use. Regardless of your knowledge of WordPress, you can set up a compelling eCommerce store yourself. The platform is built for non-technical people and is relatively user-friendly.

    Benefits of using WordPress to create an ecommerce website

    Figure 3. WordPress Dashboard

    A glance at the WordPress dashboard shows that all you need to manage the website is located on the left side of the screen. If you want to create new pages or change the appearance, you need to click and follow the instructions. There is no need to hire a web design company or eCommerce experts, a testament to the ease of use that WordPress offers.

    2. Community

    If you get stuck using WordPress, there is no cause for alarm. WordPress has the largest online community willing to help you at a moment’s notice. All you need to do is search for the relevant WordPress forum and post your query. Professionals will help you free of cost.

    The alternative is to hire an expert eCommerce website development company that helps you set up and manage your eCommerce store. You can avail of this option if budget is not an issue and you want a professional-looking online store that stands out from the competition.

    3. Updates

    One of the most notable things about WordPress is the frequent updates. It regularly adds new features, improves security, and enhances its functionality. Many of the top eCommerce stores need to respond to market changes, making WordPress the top choice to integrate the latest trends.

    4. Search Engine Optimisation (SEO)

    The first thing that any online store owner must do after setting up the store is investing in SEO. It refers to improving your store’s ranking on search engines such as Google to increase organic traffic. Unlike other platforms, there are dedicated WordPress SEO plugins to improve your rankings. It is easy to add alt texts, meta descriptions, keyword-rich content, and more. That’s only part of it, as the minimal code and design allow crawlers to crawl your WordPress eCommerce website easily.

    5. Pricing

    As said earlier, WooCommerce is open-source and free to use. All you need to do is buy the domain name and hosting service. Ensure that the domain name is SEO-friendly, and consider the FAQs about WordPress hosting before proceeding with the purchase. WordPress is relatively inexpensive. SiteGround, a leading hosting provider, offers WooCommerce hosting plans for as low as $1.99 per month.

    Benefits of using WordPress to create an ecommerce website

    Figure 4. SIteGround’s WooCommerce Hosting Offers

    With the holiday season upon us, you can get even more exciting discounts.

    6. Payment Charges

    The purpose of setting up an eCommerce store is to allow people to shop online. WordPress does not charge any fee for online transactions. Shopify, a popular eCommerce platform, charges a fee for every transaction unless you use its payment gateway.

    Benefits of using WordPress to create an ecommerce website

    Figure 5. Shopify Payment Charges

    The above figure shows the fee for every transaction for the Basic, Shopify, and Advanced plans. What’s more interesting is that each plan has a separate fee. For instance, the Advanced Plan costs $399 per month, which is relatively high. WordPress is all free, and you must only pay for hosting and premium plugins.

    7. Plugins

    Another benefit of using WordPress for your eCommerce store is the availability of plugins. The plugins help you customize each aspect of your store. Most of them are free. Shopify and Magento have fewer extensions available compared to WordPress.

    8. Themes

    When setting up your eCommerce store, you want it to stand out. Well, WordPress provides the perfect answer in the form of ready-made themes. All you need to do is download the desired theme and install it. You can then work on its customization to ensure it stands out from the competition. Like the plugins, some themes are free, while others are premium. There are dedicated eCommerce themes that you can utilize for your store.

    Conclusion

    This concludes our article on the benefits of using WordPress to create an eCommerce website. You will be surprised to know that these are only some of the benefits, as there are countless other reasons to prefer WordPress over others. If you have any suggestions or queries, please leave a comment below.